Your entire Search Engine Optimization strategy is something that will likely dictate how well your business is able to do within today’s digital and highly competitive landscape.
This is why it is so important to understand how SEO works and some of the in’s and out’s of its effective implementation. We will be going over specifically what SEO is, what on-page SEO means, and what off-page SEO means.
First, What Is SEO?
Search Engine Optimization (SEO) is the process of getting a website ranking high within the organic search engine results for respective keywords and key phrases that you are targeting in a specific niche.
When a user types in something related to your website or business, you want your website to rank high within the search engine rankings in order to increase the chances of gaining website traffic.
The process of SEO implementation can be broken down into two primary segments. Search engines try to use these two elements in order to effectively rank websites for keywords and phrases. These two distinct segments are known as on-page SEO and off-page SEO. Both are equally important and a successful SEO strategy will integrate both accordingly.
What Is On-Page SEO?
On-page SEO is essentially the optimization of the website itself (on-site). Because of this, it encompasses everything that is directly on your website ranging from its core content to the images, and to the headers and tags. Everything that can be found on your website is incorporated into this segment.
This is such a critical component of SEO and the respective algorithms because search engines have ‘crawlers’ that look to crawl websites to figure out what the website is about.
The website uses these crawlers to look at content, see keywords, look at image descriptions, tags, and so on. It does all of this in order to figure out what the website is about and to figure out its relevance to the respective keywords and key phrases that users are searching for.
Because of this, it is incredibly important to get this part right if you are looking to get your website ranking well within the search engine ranks.
How To Implement On-Page SEO?
The main thing that you are going to want to do to improve your on-page efforts would be to ensure that you are creating the highest quality content possible with the proper optimization, tags, descriptions, and internal linking implemented.
What Is Off-Page SEO?
Off-page SEO primarily focuses on the different things that can dictate the relevancy of your website and the quality of your website completely off your website altogether.
Therefore, the things that are included in this type of SEO can be external links, social media content, and more. Pretty much anything that occurs off-site that is directly linked to your website can directly influence your SEO efforts.
After all, the search engines know that the more links that are pointing to a website, the more it is likely to be relevant. However, that doesn’t mean you can simply spam all kinds of links to your website. Instead, the search engines really only look to calculate quality and authority links. Therefore, if you have a bunch of high-quality and authority links pointing to your website, it can significantly boost your website’s ability to rank well.
How To Implement Off-Page SEO?
1. Guest Blogging
One of the main ways you are going to be able to integrate this type of SEO strategy into your marketing mix would have to be through guest blogging. This is easily one of the best ways to take advantage of and strengthen your off-page SEO efforts. After all, you will be able to make high-quality posts that link directly back to your website. Best of all, you will get to choose which websites you look to do guest blogs on.
Because you are in full control over which websites you are posting on, it is going to allow you to really be able to ensure that you are sticking to the highest quality websites with established domain authorities.
2. Social Media.
Another excellent way to maximize your off-page SEO efforts is by integrating social media posting into your mix.
You want to really focus on social media because it is not only going to help you drive traffic directly to your website, but it is also going to help you get a lot of high-quality backlinks pointing directly to your website. Therefore, you will be able to make your website look much more credible in the eyes of the search engines.
SEO can get complicated, so it’s important to know what you’re doing before you begin optimizing your website for Google. Many business owners make changes to their website or build backlinks to their site without knowing if what they’re doing is going to help or hurt them. It’s often best to contact an SEO agency to help your business along. A great Jacksonville company specializing in SEO is https://www.decryptedseo.agency/jacksonville/ – they are known for performing quality SEO.
Overall, there are plenty of different things that you want to know about on-site and off-site SEO. You will need to integrate both of them to have a complete SEO strategy. They are equally as important and if you are slacking on one, you will likely experience poor SEO rankings.
Therefore, you want to integrate effective strategies of both into your SEO efforts.