Google algorithm updates are very important to keep tabs on. If you have a website, you will need to pay attention to any algorithm changes that occur. After all, it is not out of the ordinary to see websites completely fall flat on a single update.
You want to keep tabs on the updates to ensure that you are keeping up with the industry standards and that you are complying with what Google says you should be doing.
A lot of people might not pay attention to Google algorithm updates until it hits them where it hurts. Instead, you should be proactive about monitoring the updates prior to them negatively impacting your website at all.
Below, we will be going over some of the different things that you should know about these updates.
Top Things To Know About Google Algorithm Updates:
1. Don’t Overreact After Algorithm Updates
One of the most important things that you will want to keep in mind when you find out there has been a significant update is to avoid overreacting.
While an update is certainly a big deal, it is not necessarily going to hurt your website. Instead of getting emotional and reactionary about the update and making changes to your website before you know what the update was about, you will want to take your time to look into the changes and figure out how your current strategies align with the changes and come up with an action plan on how to improve your website to comply with the changes.
In fact, a lot of people might not even experience any changes to their rankings post update. You shouldn’t make changes until you see if your website was one of those that were negatively impacted.
2. Keep Optimizing Your Website’s Load Time
One of the main things that you are going to want to keep an eye on in the future is your website’s speed.
Google is constantly looking to make improvements to its search engine results because they want to provide the best possible end-user experience to their own users.
Because of this, they are constantly looking to make various quality of life improvements to the search results.
One of the main improvements they are going to be forcing website owners to make in order to sustain their rankings is improvements in their site loading and site speed.
If your website is poorly optimized, features high scale resolution photos, and performs sluggishly, you are likely to be negatively impacted by all of Google’s future updates.
They are going to be making changes to the algorithm which will punish the websites that load slowly and that are slow speed all-around.
3. Make Sure Your Website Is As Relevant To Your Primary Topic As Possible
Another thing that you should be focusing on when it comes to being proactive about your website and the future updates would be the relevancy of your website. Google has already released an algorithm update that punished the websites that had a lot of duplicate content and the sites that didn’t provide the most relevant content possible.
If your competition has more relevant content to various keywords and key phrases, you are going to rank under them in the search results.
Therefore, you should be making strides to make your content much more relevant to specific search queries that you are looking to rank for.
4. Prioritize Website Security
Another major thing that you want to focus on when it comes to keeping up with the updates would be the security of your website. Google implemented an update that impacted a lot of websites. If your website did not have a valid security certificate, your website was likely negatively impacted by Google’s HTTPS update.
Switching your website to HTTPS is not only going to ensure that you are not penalized by Google, but it is also going to make it so that those that visit your website are browsing much more securely.
5. Your Website Needs To Be Mobile Optimized
Another major update that you are going to want to be aware of and that you will want to continue to make strides with would be the mobile update.
As noted previously, Google is well aware of its user base and they know what is going to improve their user’s experience. They are all about enhancing their own user’s experience. Because of this, they are focusing heavily on improving the growing market share of their user’s which is the mobile segment. M
ore people now search on their mobile phones than they do on their traditional desktop computers or laptops. Because of this, Google implemented a widespread update that negatively impacted a lot of websites due to their websites being poorly optimized for mobile devices.
You will need to have a mobile responsive website that can effectively scale to mobile devices to boost your rankings in today’s mobile era.
As you can see, algorithm updates are very important to keep an eye on as a website owner. The best way to avoid getting penalized by one of these updates is by constantly keeping the end user’s experience in mind.
Google is constantly making updates to improve their end user’s experience and by doing things like boosting your site’s loading times, speed, optimization, and content, you should be able to stay ahead of the curve.