Search engine optimization is one of the most crucial components of digital marketing. Unfortunately, because major search engines like Google look at thousands of factors when deciding how to rank a site, there are a lot of persistent myths. These are the top SEO myths you’ll want to be aware of.
SEO Isn’t An Ongoing Process
A lot of people think that SEO is a one-and-done deal. The truth is that you’ll never be done with SEO. Search engine algorithms are always changing. The best SEO strategies of the past aren’t necessarily the best strategies today.
You’ll need to spend time on SEO regularly if you want to see long-term results. Whether you’re creating content, researching keywords, or taking steps to improve your off-page SEO, you’ll want to make sure that SEO is something you’re always working on.
Links Aren’t Important
At one point in time, links were considered to be the bread and butter of SEO. While links aren’t as important now as they were in the past, they still matter. If you don’t pay attention to links, it’s likely that it will hurt your rankings.
Backlinks aren’t the only type of link that matters. You’ll also want to look at what you’re linking to. It’s valuable to link to your content, and it can also be helpful to link to other sites that are within your niche.
Content Is No Longer Important
There’s an old saying in the world of SEO: “content is king.” SEO has changed in many ways, but that saying still holds true. You need to create high-quality content if you want to appear on the front page of search results. You should avoid keyword stuffing at all costs.
When you’re crafting content, you’ll need to do more than write around keywords. You’ll want to make sure that all of the content you create has value. Whether you’re writing informative content or entertaining content, you should work to craft content that people will want to read.
SEO Isn’t About The User
A lot of people focus entirely on search engines when they’re developing an SEO strategy. While you should certainly take Google’s algorithms into account, you should also work on creating a better experience for the end-user.
Taking steps to improve the user experience will have a positive experience on your search engine rankings. For example, fast-load times and mobile-friendly sites are both things that search engines take into consideration when deciding how a site should be ranked. Focusing on the user experience will make your site visitors happy, and it will improve your rankings as well.
Buying Backlinks Is A Smart Investment
Since people know that backlinks can improve search rankings, they often think that buying backlinks is a smart investment. It’s possible to buy hundreds or even thousands of backlinks for a fairly low price. However, while the investment cost may be low, this strategy can backfire in a big way.
Google has been known to penalize sites for low-quality backlinks. If you buy backlinks, you won’t just be wasting your money. You could actually harm your rankings. If you want to spend money on SEO, you should work with an SEO agency that can develop a strong strategy for you.
You Need To Rank First To See Results
Many people assume that ranking first is all that matters. While you will want to appear on the first page of results for popular keywords, you don’t necessarily need to be in first place. Many people look beyond the first result when they’re trying to decide what they should click on.
You can see a huge surge in your search traffic even if you don’t have a first-place ranking. Instead of focusing on being the top result for a search term, you should try to wind up on the first page of results for a variety of keywords.
Be wary of these SEO myths when you’re developing your SEO strategies. If you focus on real, factual information, you’ll be able to come up with an SEO plan that will give you the results that you’re looking for. SEO is more important than ever, and a smart SEO strategy can benefit you in a variety of ways.