New websites are being launched every day, which means competition is fiercer than it ever has been. It’s important to be aware of the latest trends in SEO so that you can capitalize on these trends and update your website as needed. You’ll want to ensure that your site continues to appear on the first page of search results.
Voice Search Optimization Is Essential
As in-home assistants like Alexa and Amazon Echo are becoming more common, the number of voice searches being performed is increasing. Because of this, you’ll want to make sure your site is optimized for these types of searches.
It’s common for people to ask questions when they use voice search. Because of this, you’ll want to use keyword phrases that are more conversational. Think about the types of questions that people are likely to ask and try to use these kinds of keywords on your site.
Prioritize The User Experience
If your site is difficult to navigate, you’ll have a hard time converting users into customers. If your site doesn’t load within a few seconds, the majority of users will click away and look for another site. A high bounce rate means lower search engine rankings.
That’s why you should strive to deliver the best possible digital experience. Work to improve your page speed. Focus on reducing the number of clicks it takes for users to find what they’re looking for. Ideally, users shouldn’t have to go through more than three clicks to reach any page on your site.
It’s Important To Understand Artificial Intelligence
Search engine algorithms are reliant on artificial intelligence. When you develop an SEO strategy, you’ll need to consider the end-user, but you’ll also want to deepen your understanding of AI. You should learn as much as you can about search algorithms and how they’ve changed over time.
You’ll need to ensure that AI classifies the content on your site as valuable. You’ll want to avoid keyword stuffing, and you should focus on creating longer content when possible. Although Google is the most popular search engine, you also look at how other search engines, like Bing and Duck Duck, Go, rank content. All of these search engines can be reliable sources of traffic.
Intent Optimization Is Important
Google doesn’t just look at the keywords that someone is searching for. It works to determine what the user’s intent is. For example, if someone misspells the word they are searching for, Google is able to recognize the spelling error and provide the correct search results.
In the past, it was possible to use common misspellings to drive traffic to your site. These kinds of strategies are no longer viable. If you want to bring in search traffic, you’ll need to use keywords that accurately reflect what people are searching for.
Mobile SEO Matters
With each passing year, the number of people browsing the internet on mobile devices has increased. It’s no longer enough to have a responsive site design. You’ll want to specifically focus on mobile SEO if you want your site to be successful.
Content Is Still King
While the way people use search engines is changing, it’s still important to have high-quality content on your site. You’ll want to do what you can to maximize dwell time on your site. If your bounce rate is low, your search engine rankings are going to increase.
Online ads might be able to draw people to your site, but they won’t be able to keep them there. Studies show that 91% of content accessed through ads is viewed for less than a second. You’ll want to create well-researched and engaging content that will keep people on your site for longer.
Search engine algorithms are continually changing, which means you’ll always have to pay attention to trends in SEO. These are some of the major trends you’ll see in 2020. Work to develop an effective SEO strategy that will allow you to boost your search engine traffic and increase your total conversions.