The Top SEO Myths You Should Watch Out For

The Top SEO Myths You Should Watch Out For

Search engine optimization is one of the most crucial components of digital marketing. Unfortunately, because major search engines like Google look at thousands of factors when deciding how to rank a site, there are a lot of persistent myths. These are the top SEO myths you’ll want to be aware of.

SEO Isn’t An Ongoing Process

A lot of people think that SEO is a one-and-done deal. The truth is that you’ll never be done with SEO. Search engine algorithms are always changing. The best SEO strategies of the past aren’t necessarily the best strategies today.

You’ll need to spend time on SEO regularly if you want to see long-term results. Whether you’re creating content, researching keywords, or taking steps to improve your off-page SEO, you’ll want to make sure that SEO is something you’re always working on.

Links Aren’t Important

At one point in time, links were considered to be the bread and butter of SEO. While links aren’t as important now as they were in the past, they still matter. If you don’t pay attention to links, it’s likely that it will hurt your rankings.

Backlinks aren’t the only type of link that matters. You’ll also want to look at what you’re linking to. It’s valuable to link to your content, and it can also be helpful to link to other sites that are within your niche.

Content Is No Longer Important

There’s an old saying in the world of SEO: “content is king.” SEO has changed in many ways, but that saying still holds true. You need to create high-quality content if you want to appear on the front page of search results. You should avoid keyword stuffing at all costs.

When you’re crafting content, you’ll need to do more than write around keywords. You’ll want to make sure that all of the content you create has value. Whether you’re writing informative content or entertaining content, you should work to craft content that people will want to read.

SEO Isn’t About The User

A lot of people focus entirely on search engines when they’re developing an SEO strategy. While you should certainly take Google’s algorithms into account, you should also work on creating a better experience for the end-user.

Taking steps to improve the user experience will have a positive experience on your search engine rankings. For example, fast-load times and mobile-friendly sites are both things that search engines take into consideration when deciding how a site should be ranked. Focusing on the user experience will make your site visitors happy, and it will improve your rankings as well.

Buying Backlinks Is A Smart Investment

Since people know that backlinks can improve search rankings, they often think that buying backlinks is a smart investment. It’s possible to buy hundreds or even thousands of backlinks for a fairly low price. However, while the investment cost may be low, this strategy can backfire in a big way.

Google has been known to penalize sites for low-quality backlinks. If you buy backlinks, you won’t just be wasting your money. You could actually harm your rankings. If you want to spend money on SEO, you should work with an SEO agency that can develop a strong strategy for you.

You Need To Rank First To See Results

Many people assume that ranking first is all that matters. While you will want to appear on the first page of results for popular keywords, you don’t necessarily need to be in first place. Many people look beyond the first result when they’re trying to decide what they should click on.

You can see a huge surge in your search traffic even if you don’t have a first-place ranking. Instead of focusing on being the top result for a search term, you should try to wind up on the first page of results for a variety of keywords.

Be wary of these SEO myths when you’re developing your SEO strategies. If you focus on real, factual information, you’ll be able to come up with an SEO plan that will give you the results that you’re looking for. SEO is more important than ever, and a smart SEO strategy can benefit you in a variety of ways.

5 Steps for a Simple SEO Audit

5 Steps for a Simple SEO Audit

Honestly, with so many SEO techniques out there, it is essential to create a checklist of which methods work and which ones don’t. It doesn’t matter whether you run a small-scale business or manage an international company, SEO audit is crucial to keep your business afloat and perform well against your competitors. But what is an SEO audit anyway?

Understand SEO audit

An audit is an evaluation process. Therefore, an SEO audit evaluates a website’s search engine friendliness. The primary objective of an SEO audit is to optimize a website in various areas so that it can achieve better ranking in different search engines. Most SEO companies not only apply various SEO tactics to boost a site’s visibility in a search engine but also monitor the performances of their strategies. This monitoring often helps to find which methods work better for the website and which ones don’t. Accordingly, SEO experts can change their tactics to boost the website’s visibility.

SEO auditing steps

1. Go through Google penalties

Google may shortlist your website under an algorithmic or manual penalty. If that is so, your website’s ranking will not improve. Therefore, checking Google penalties should be your first step in SEO auditing. Try to login to Google search console and visit the Manual Actions page to find out if there are any existing manual penalties. If there are any, find out the reason.

Alternatively, you can also compare Google’s organic traffic with the dates of Google’s algorithmic changes. If you see a significant drop in your site’s organic traffic, it means Google is penalizing your website for some algorithmic shortcomings.

2. Monitor domain search appearance

How does your brand name look on Google? Does your website’s homepage appear on Google’s first page? Do the keywords match with the content on your website? These answers will prove your site’s visibility on various search engines. Let’s face it. Google is the best search engine in the world right now. If your site ranks on its first page, then there are high chances that they will appear on the first page of other search engines also.

3. Check your site’s technical SEO

Technical SEO is essential because you need to ensure that different search engines can index your site’s pages without running into a brick wall. Even if one of the pages malfunctions, the search engines will red flag your site. Therefore, use the following checklist to understand the site’s technical SEO status:

  • Did you mention any preferred domain in your Google Search Console?
  • Is your site’s robots.txt file optimized?
  • Does your website contain SEO-friendly URLs?
  • Did you active your site’s breadcrumb menu?
  • Does your website have structured data enabled?
  • Did you active canonical URLs for all your website’s pages?
  • Did you optimize your site’s 404 page?
  • Did you optimize your site’s XML sitemap?
  • Is your site secure?
  • Do all your website’s pages work fast?
  • Do you have a mobile-friendly website?

4. Perform an on-page SEO audit

On-site SEO is crucial when it comes to SEO auditing as it analyzes the content of your website. Your job is to send search engine crawlers that use appropriate signals by implementing accurate keywords. On-page SEO audit focuses on titles of your webpages and their descriptions. The viewer should understand from the title and its description of what the content is about. If the webpage fails to do that, search engines won’t support your site. Apart from titles, you should also check the headings and their text formats. These small things often make a big difference in search engines.

5. Perform an off-page SEO audit

Off-site SEO is slightly easier compared to on-page SEO. Start by identifying toxic links and evaluate the incoming links. You should focus on the unique domains linking to your site, the domains that you trust, the pages that provide most incoming links, the links pointing your homepage and the pages that link to other internal pages on your website.

These five steps are extremely essential when it comes to SEO auditing. Once you find the site’s problems, you can fix them accurately. This will enable your website to perform better in various search engines and attract more organic visitors quickly.

The Top SEO Trends To Watch Out For In 2020

The Top SEO Trends To Watch Out For In 2020

New websites are being launched every day, which means competition is fiercer than it ever has been. It’s important to be aware of the latest trends in SEO so that you can capitalize on these trends and update your website as needed. You’ll want to ensure that your site continues to appear on the first page of search results.

Voice Search Optimization Is Essential

As in-home assistants like Alexa and Amazon Echo are becoming more common, the number of voice searches being performed is increasing. Because of this, you’ll want to make sure your site is optimized for these types of searches.

It’s common for people to ask questions when they use voice search. Because of this, you’ll want to use keyword phrases that are more conversational. Think about the types of questions that people are likely to ask and try to use these kinds of keywords on your site.

Prioritize The User Experience

If your site is difficult to navigate, you’ll have a hard time converting users into customers. If your site doesn’t load within a few seconds, the majority of users will click away and look for another site. A high bounce rate means lower search engine rankings.

That’s why you should strive to deliver the best possible digital experience. Work to improve your page speed. Focus on reducing the number of clicks it takes for users to find what they’re looking for. Ideally, users shouldn’t have to go through more than three clicks to reach any page on your site.

It’s Important To Understand Artificial Intelligence

Search engine algorithms are reliant on artificial intelligence. When you develop an SEO strategy, you’ll need to consider the end-user, but you’ll also want to deepen your understanding of AI. You should learn as much as you can about search algorithms and how they’ve changed over time.

You’ll need to ensure that AI classifies the content on your site as valuable. You’ll want to avoid keyword stuffing, and you should focus on creating longer content when possible. Although Google is the most popular search engine, you also look at how other search engines, like Bing and Duck Duck, Go, rank content. All of these search engines can be reliable sources of traffic.

Intent Optimization Is Important

Google doesn’t just look at the keywords that someone is searching for. It works to determine what the user’s intent is. For example, if someone misspells the word they are searching for, Google is able to recognize the spelling error and provide the correct search results.

In the past, it was possible to use common misspellings to drive traffic to your site. These kinds of strategies are no longer viable. If you want to bring in search traffic, you’ll need to use keywords that accurately reflect what people are searching for.

Mobile SEO Matters

With each passing year, the number of people browsing the internet on mobile devices has increased. It’s no longer enough to have a responsive site design. You’ll want to specifically focus on mobile SEO if you want your site to be successful.

You shouldn’t block CSS, Javascript, or images, and you should optimize titles and meta-data for mobile devices. Since mobile devices are able to identify a user’s location, you may want to focus more of your energy on local SEO as well.

Content Is Still King

While the way people use search engines is changing, it’s still important to have high-quality content on your site. You’ll want to do what you can to maximize dwell time on your site. If your bounce rate is low, your search engine rankings are going to increase.

Online ads might be able to draw people to your site, but they won’t be able to keep them there. Studies show that 91% of content accessed through ads is viewed for less than a second. You’ll want to create well-researched and engaging content that will keep people on your site for longer.

Search engine algorithms are continually changing, which means you’ll always have to pay attention to trends in SEO. These are some of the major trends you’ll see in 2020. Work to develop an effective SEO strategy that will allow you to boost your search engine traffic and increase your total conversions.

The Top Ways to Help Your Business Website Rank Better in Google

The Top Ways to Help Your Business Website Rank Better in Google

Would you like to get your website to rank better on Google?

If you recently searched for your site and noticed that it is not on the first page of Google, you have likely realized that is a problem because that will prevent you from getting as much traffic as you want and need.

While it is frustrating to see your competitors ahead of you on Google, there are ways to improve your own rankings. If you take the right steps, you can see a drastic difference in no time.

Work on Your Website’s Design

When you want to improve your rankings, you need to work on the design of your website. If it does not look that professional and you are not sure what types of changes you should make, it is better to hire a professional web designer to assist you.

A professional could create a custom template for you to use on your website while making sure the navigation system is simple and easy to follow.

You want the design of your site to look aesthetically pleasing while keeping viewers interested enough to browse through the pages of your site rather than leaving to look at other sites.

Optimize the Content You Are Posting to Your Site

Always post optimized content to your site. Before you can optimize your content, you need to do keyword research.

The purpose of doing this type of research is to find out which relatable keywords are constantly being used on the search engines by your targeted audience.

You can use specific words and phrases throughout your content to improve your own rankings on Google.

You should not stuff your content with too many keywords. Use them sparingly and make sure those keywords make sense before you even start putting them in your content.

You would not want the use of certain keywords to take away from the credibility of your content.

You want people to read what you are posting and enjoy it.

Have a Mobile-Friendly Version of Your Site Created

Avoid alienating specific viewers by making sure to have a mobile-friendly version of your site created. While some people will visit your site from computer and laptops, others will check it out while they are using their phones and other portable electronic devices.

If you do not have a mobile-friendly site, it is going to be hard for mobile viewers to enjoy the experience of browsing through your website.

Even if you are not sure how to go about creating a mobile-friendly version, a good website designer would know exactly how to create one for you.

Create a Blog Section on Your Site

While you may have a site to sell products or even the different services you currently provide, it is still a good idea to have a blog section on your site because that is going to help you improve your rankings and build a larger fanbase.

You can use the blog section to talk about all kinds of topics within your niche.

Visitors of your website can check out the blog section and gather important information from it, whether you are offering beauty tips, talking about the importance of seeing a dentist, or even blogging about what to do when you get locked out of your car.

Use Backlinks Within Your Blog Posts

If you are creating blog posts on your site, make sure to use backlinks within them. You can link back to an authoritative site when you have included information from that site.

For example, if you are mentioning a statistic or percentage in your blog post, you can link that statistic or percentage back to the site where the information originally comes from. It will help you improve your rankings while proving to viewers that the things you are telling them are accurate and legitimate.

Make Sure the Pages of Your Site Load Quickly

Page speed is important.

What do you think when you go on a website and the pages take a long time to load? You probably get frustrated and you might even exit the website because you do not have the time to wait around to see what is going to load.

You would not want the same thing to happen with viewers of your website, so check those page speeds and do what you can to make them load even faster.

One of the easiest ways to get pages to load faster is to get an even better hosting plan.

You can improve your rankings on Google by taking a few simple steps. Have your website designed by a professional, optimize your content when posting, make sure you have a mobile-friendly version of your site, have a blog on your site, use backlinks, and pay attention to page speed.

While it may take some time, you should start to see the results from these changes within a few weeks.

What Exactly Does On Page And Off Page SEO Mean For Your Jacksonville Business?

What Exactly Does On Page And Off Page SEO Mean For Your Jacksonville Business?

Your entire Search Engine Optimization strategy is something that will likely dictate how well your business is able to do within today’s digital and highly competitive landscape.

This is why it is so important to understand how SEO works and some of the in’s and out’s of its effective implementation. We will be going over specifically what SEO is, what on-page SEO means, and what off-page SEO means.

First, What Is SEO?

Search Engine Optimization (SEO) is the process of getting a website ranking high within the organic search engine results for respective keywords and key phrases that you are targeting in a specific niche.

When a user types in something related to your website or business, you want your website to rank high within the search engine rankings in order to increase the chances of gaining website traffic.

The process of SEO implementation can be broken down into two primary segments. Search engines try to use these two elements in order to effectively rank websites for keywords and phrases. These two distinct segments are known as on-page SEO and off-page SEO. Both are equally important and a successful SEO strategy will integrate both accordingly.

What Is On-Page SEO?

On-page SEO is essentially the optimization of the website itself (on-site). Because of this, it encompasses everything that is directly on your website ranging from its core content to the images, and to the headers and tags. Everything that can be found on your website is incorporated into this segment.

This is such a critical component of SEO and the respective algorithms because search engines have ‘crawlers’ that look to crawl websites to figure out what the website is about.

The website uses these crawlers to look at content, see keywords, look at image descriptions, tags, and so on. It does all of this in order to figure out what the website is about and to figure out its relevance to the respective keywords and key phrases that users are searching for.

Because of this, it is incredibly important to get this part right if you are looking to get your website ranking well within the search engine ranks.

How To Implement On-Page SEO?

1. Content

The main thing that you are going to want to do to improve your on-page efforts would be to ensure that you are creating the highest quality content possible with the proper optimization, tags, descriptions, and internal linking implemented.

What Is Off-Page SEO?

Off-page SEO primarily focuses on the different things that can dictate the relevancy of your website and the quality of your website completely off your website altogether.

Therefore, the things that are included in this type of SEO can be external links, social media content, and more. Pretty much anything that occurs off-site that is directly linked to your website can directly influence your SEO efforts.

After all, the search engines know that the more links that are pointing to a website, the more it is likely to be relevant. However, that doesn’t mean you can simply spam all kinds of links to your website. Instead, the search engines really only look to calculate quality and authority links. Therefore, if you have a bunch of high-quality and authority links pointing to your website, it can significantly boost your website’s ability to rank well.

How To Implement Off-Page SEO?

1. Guest Blogging

One of the main ways you are going to be able to integrate this type of SEO strategy into your marketing mix would have to be through guest blogging. This is easily one of the best ways to take advantage of and strengthen your off-page SEO efforts. After all, you will be able to make high-quality posts that link directly back to your website. Best of all, you will get to choose which websites you look to do guest blogs on.

Because you are in full control over which websites you are posting on, it is going to allow you to really be able to ensure that you are sticking to the highest quality websites with established domain authorities.

2. Social Media.

Another excellent way to maximize your off-page SEO efforts is by integrating social media posting into your mix.

You want to really focus on social media because it is not only going to help you drive traffic directly to your website, but it is also going to help you get a lot of high-quality backlinks pointing directly to your website. Therefore, you will be able to make your website look much more credible in the eyes of the search engines.

SEO can get complicated, so it’s important to know what you’re doing before you begin optimizing your website for Google. Many business owners make changes to their website or build backlinks to their site without knowing if what they’re doing is going to help or hurt them. It’s often best to contact an SEO agency to help your business along. A great Jacksonville company specializing in SEO is – they are known for performing quality SEO.

Overall, there are plenty of different things that you want to know about on-site and off-site SEO. You will need to integrate both of them to have a complete SEO strategy. They are equally as important and if you are slacking on one, you will likely experience poor SEO rankings.

Therefore, you want to integrate effective strategies of both into your SEO efforts.

What Are Some Of The Different Things To Know About Google Search Algorithm Updates

What Are Some Of The Different Things To Know About Google Search Algorithm Updates

Google algorithm updates are very important to keep tabs on. If you have a website, you will need to pay attention to any algorithm changes that occur. After all, it is not out of the ordinary to see websites completely fall flat on a single update.

You want to keep tabs on the updates to ensure that you are keeping up with the industry standards and that you are complying with what Google says you should be doing.

A lot of people might not pay attention to Google algorithm updates until it hits them where it hurts. Instead, you should be proactive about monitoring the updates prior to them negatively impacting your website at all.

Below, we will be going over some of the different things that you should know about these updates.

Top Things To Know About Google Algorithm Updates:

1. Don’t Overreact After Algorithm Updates

One of the most important things that you will want to keep in mind when you find out there has been a significant update is to avoid overreacting.

While an update is certainly a big deal, it is not necessarily going to hurt your website. Instead of getting emotional and reactionary about the update and making changes to your website before you know what the update was about, you will want to take your time to look into the changes and figure out how your current strategies align with the changes and come up with an action plan on how to improve your website to comply with the changes.

In fact, a lot of people might not even experience any changes to their rankings post update. You shouldn’t make changes until you see if your website was one of those that were negatively impacted.

2. Keep Optimizing Your Website’s Load Time

One of the main things that you are going to want to keep an eye on in the future is your website’s speed.

Google is constantly looking to make improvements to its search engine results because they want to provide the best possible end-user experience to their own users.

Because of this, they are constantly looking to make various quality of life improvements to the search results.

One of the main improvements they are going to be forcing website owners to make in order to sustain their rankings is improvements in their site loading and site speed.

If your website is poorly optimized, features high scale resolution photos, and performs sluggishly, you are likely to be negatively impacted by all of Google’s future updates.

They are going to be making changes to the algorithm which will punish the websites that load slowly and that are slow speed all-around.

3. Make Sure Your Website Is As Relevant To Your Primary Topic As Possible

Another thing that you should be focusing on when it comes to being proactive about your website and the future updates would be the relevancy of your website. Google has already released an algorithm update that punished the websites that had a lot of duplicate content and the sites that didn’t provide the most relevant content possible.

If your competition has more relevant content to various keywords and key phrases, you are going to rank under them in the search results.

Therefore, you should be making strides to make your content much more relevant to specific search queries that you are looking to rank for.

4. Prioritize Website Security

Another major thing that you want to focus on when it comes to keeping up with the updates would be the security of your website. Google implemented an update that impacted a lot of websites. If your website did not have a valid security certificate, your website was likely negatively impacted by Google’s HTTPS update.

Switching your website to HTTPS is not only going to ensure that you are not penalized by Google, but it is also going to make it so that those that visit your website are browsing much more securely.

5. Your Website Needs To Be Mobile Optimized

Another major update that you are going to want to be aware of and that you will want to continue to make strides with would be the mobile update.

As noted previously, Google is well aware of its user base and they know what is going to improve their user’s experience. They are all about enhancing their own user’s experience. Because of this, they are focusing heavily on improving the growing market share of their user’s which is the mobile segment. M

ore people now search on their mobile phones than they do on their traditional desktop computers or laptops. Because of this, Google implemented a widespread update that negatively impacted a lot of websites due to their websites being poorly optimized for mobile devices.

You will need to have a mobile responsive website that can effectively scale to mobile devices to boost your rankings in today’s mobile era.

As you can see, algorithm updates are very important to keep an eye on as a website owner. The best way to avoid getting penalized by one of these updates is by constantly keeping the end user’s experience in mind.

Google is constantly making updates to improve their end user’s experience and by doing things like boosting your site’s loading times, speed, optimization, and content, you should be able to stay ahead of the curve.

Basics Of Search Engine Optimization

Basics Of Search Engine Optimization

Research shows that most people who run websites have little understanding of search engine optimization. Some start off thinking that it is so simple and end up feeling disappointed once they realize that they only have a few visits on their page.

SEO involves increasing the quantity and quality of website traffic, resulting in the exposure of your brand through organic search engine results.

What people do not keep in mind is that SEO is about both people and the search engines.

It is more about understanding your target audience in depth such that you know what they are searching for online, what words they are using in their search, what content they like to consume as well as what answers they are seeking.

Being able to optimize search engines is a skill that website owners need to learn. Investing in search engine optimization will save you a lot of dollars that you would have otherwise used in advertising.

If you understand your customer’s needs and find a way of attracting them to your website, you will be surprised at how your customer base will increase, without you having to pay to advertise your products online.

Below are some SEO basics


The most critical thing in search engine optimization is identifying what exactly you want to optimize. This involves identifying the words customers are searching for frequently and finding ways of ensuring that they find your site, once they search for a particular product or service.

Knowing the keywords to target on your site is not easy. You need to do some background research.

First, try to find out how many people are searching for that word. Note that, the more people are searching for a particular word, the higher the chance of you reaching that audience and vice versa.

If you find that few people search for a specific keyword, it means that if you choose to target that keyword, there will be no audience for you.

While focusing on the keyword, ensure that the words you select are relevant to your business. You don’t want your product or service to show up for searches that have nothing to do with your business.

Note that the title and page header are great spots to put your keywords.


For you to increase traffic, you have to ensure that the content you put out there offers useful information to the users, is updated frequently and exciting to the users.

Good content will attract customers from different locations, and this will drive more traffic to your site. If you are not producing relevant and exciting content to your potential customers, do not expect clients to spend their time on your website to learn about your service or product.

Strive to create quality content because this is one of the vital ranking signals for search engine algorithms.

Also, since Google is valuing customer engagement and user experience metrics, you have to be smart in this game. Work to ensure that your content engages and answers the questions searchers are asking for.

Through this, you will find that customers visit your site in a pursuit to have their questions answered. Furthermore, ensure your page is not accompanied by aggressive ads which might discourage searchers from engaging with you.

Friendly URLs

It is vital that your site’s URL structure is short and precise such that it becomes easy to copy and paste. Creating a short descriptive URL will go a long way in driving more traffic to your site.

Customers may become less interested if they have to deal with long URLs every time they are doing a search. Moreover, avoid changing your page’s URLs if you don’t have to.

When you are setting up your page URL, make sure you do it right from the start.

Construct the URL in a logical and readable manner.

Ensure whatever you choose is descriptive because descriptive URLs tend to include target keywords.

Without a doubt, search engine optimization is competitive. Everyone is struggling to attract the most customers to increase sales. The best you can do is work on your search engine skills to ensure you drive sustainable traffic to your website.

Remember the efforts you work at accumulate, and the traffic increases with time.

Follow the above advice if you want to attain high search volumes. As long as you are well informed about SEO, and you implement the above advice, you will get results.

Jacksonville Community of Entrepreneurs – Jacksonville’s SEO Knowledge Database

JAXCOE is the home for Jacksonville entrepreneurs looking to build successful businesses online.

We’re putting together this resource to help you weed out all of the junky online offers out there and to help protect yourself from being taken advantage when starting your own online business.

So with this resource at your finger tips you can stop putting off your success and take a leap of faith today!

This labor of love is being birthed into a place of value to our Jacksonville neighbors.

Over the last number of years we’ve hated everytime we heard about someone taking a risk to start their own business, only to find out that the resource they invested $$$$$’s out of their own pockets ended up being a scam, a bust, or less then what was promised to them.

Don’t waste the money you’ve spent hundreds of hours laboring for. Find out the systems that really work and invest your time and money into those and through that investment start your online path to a successful Internet based business.

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